Webinar - October 24th
Webinar: 25 Ways to Drive Traffic to Your Website
Date: Thursday, October 24th
9a.m. or 2p.m. - limit 15 participants/event.
Your nonprofit can have the world’s greatest, interactive website – but if no one visits it, you won’t get much benefit from it! Learn about effective ways of driving people to your website. We’ll explore the hot topic of Search Engine Optimization (SEO), and reveal many other strategies – most which you may have never heard of or considered. Most of these techniques are low-cost or free and easy to implement, and some can significantly enhance your fundraising efforts.
Objectives/Learning Outcomes: At the conclusion of this session, participants will:
- Understand innovative techniques for driving website visitors to your website -- many of these techniques are easy to implement, and free or low cost.
- Know how to keep website visitors returning to your site, hopefully often, and why it’s important to you that they do so.
- Have a strategy for collecting e-mail addresses for up to 100% of donors and other constituents, and how to use them.
Allan Pressel is founder and CEO of CharityFinders (www.CharityFinders.com), which helps nonprofits use the Internet to further their mission. CharityFinders offers Internet strategy consulting services and custom web development to nonprofits. Allan has been designated as one of the world’s leading ePhilanthropy experts by the ePhilanthropy Foundation, and was given the Volunteer Service Award by President George W. Bush.
What is a Webinar?
Webinars are web seminars used to conduct live presentations over the Internet. In a web conference, each participant sits at his or her own computer and is connected to other participants via the Internet. This may consist of either a downloaded application on each of the attendees’ computers or a web-based application where attendees simply enter a website address (URL) to enter the conference.
Webinars include a presenter speaking over a standard telephone line, pointing out information being presented on screen with the audience responding over their own telephones. The web conferencing technology we use (ReadyTalk) incorporates the use of Voice over Internet Protocol (VoIP) audio technology, to allow for a truly web-based communication with no long-distance phone charges to the attendee.