March 2008
Interview with AT&T's Director of Corporate Communications, Cathy Opinsky:
How has AT&T’s recent acquisition of Cellular One affected the company’s corporate giving programs? The acquisition of Cellular One has allowed us to focus our giving efforts under one world-wide brand, AT&T. There is one local point of contact for non-profits which should simplify things for everyone.
What types of corporate giving (sponsorships, cash grants, etc.) does AT&T prefer to give in Alaska? AT&T gives to a wide variety of non-profit organizations throughout the State of Alaska focusing on Arts, Education and Healthcare. Most of our giving is in the form of cash and in-kind donations (e.g. logoed wear, prepaid cards, and in some limited cases, cellular phones ). However we do not donate our calling plans or services. We also look for opportunities that benefit the community as a whole. Statewide initiatives are attractive because AT&T operates throughout the entire state offering long distance service to every community with 25 or more residents.
What recent AT&T contributions in Alaska most clo sely match the corporation’s philanthropy goals? AT&T is proud of the contributions we've made to over 160 Alaska non-profits in 2007. Some significant contributions were to the Providence Cancer Center, University of Alaska and the Alaska Junior Theater.
What are the most common mistakes you see from nonprofits seeking contributions from AT&T? I don't know if mistake is the right word to use...however sometimes we see the AT&T name or logo in print when we have not had the opportunity to review it. We know that this responsibility lies on both sides - the corporation must communicate its requirements and the agency should allow time in production schedules for proofing of materials.
Another piece I think is worth mentioning is the time invested in building relationships. Some non-profits we support have amazing relationship skills. They meet with us and update us on programs and projects. They make sure there is a personal touch in their proposals and take an active role in understanding our goals. This is very much appreciated.
What would you like Alaska’s nonprofits to know about AT&T and their corporate giving programs? AT&T is a vital part of every community where we do business. From one town to the next our goal is simple: to help the places where we live and work become as strong and vibrant as they can be.
